How Underwear Ads Depict a Shift in Society's Relationship with
![How Underwear Ads Depict a Shift in Society's Relationship with](https://coveteur.com/media-library/underwear-ads.jpg?id=27534722&width=1200&height=600&coordinates=0%2C0%2C0%2C125)
Fashion’s underwear ads have always had the ability to capture society. Though historically an emblem of our obsession with a eurocentric beauty standard, today’s lingerie brands have challenged that idea and put forth alternatives that have struck a chord with consumers.
Tracking the progression from Victoria's Secret to Savage X Fenty.
More Than Minimal: A Shoppable Timeline of Scandi Influence in Fashion
![](https://i.guim.co.uk/img/media/17f69c1ffa3736a7c391a74fa1978bc2a9f22d38/0_0_1500_900/master/1500.jpg?width=1200&height=630&quality=85&auto=format&fit=crop&overlay-align=bottom%2Cleft&overlay-width=100p&overlay-base64=L2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMjEucG5n&s=952c7f62c1fae388efeb730546339d24)
The rise of period pants: are they the answer to menstrual landfill – and women's prayers?, Menstruation
![](https://miro.medium.com/v2/resize:fit:560/1*H7F4eg_WqUonp8SIiiE44A.jpeg)
From Lingerie to Legends. The Lingerie Football League, for those…, by Bobby Tarnapoll, Media Theory and Criticism 2017
![](https://wwd.com/wp-content/uploads/2023/02/sheer-trend-lead-art.jpg)
Your Guide to the Sheer Trend 2023 — How To Style The Naked Dress Trend
![](https://cdn.openpublishing.com/thumbnail/products/78231/medium.webp)
Sexual Objectification of Women in Advertising - GRIN
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Gender stereotypes in advertising have been banned in the UK - Vox
![](https://mpd-biblio-covers.imgix.net/9780312421199.jpg)
What I Loved
![](https://cdn.openpublishing.com/thumbnail/products/264644/medium.webp)
Sexual Objectification of Women in Advertising - GRIN
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Importance of Body Positivity & Diversity
![](https://static01.nyt.com/images/2019/08/16/business/00UNDERWEARADS-02/00UNDERWEARADS-02-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Underwear Ads Lose the Macho: How Marketing Has Embraced Real Men - The New York Times
![](https://www.advocate.com/media-library/ad-men.jpg?id=32668970&width=1200&height=600&coordinates=0%2C0%2C0%2C48)
How Do We Convince Guys to Get on PrEP?
![](https://image.isu.pub/110719204239-8d16602fcaf24cdfa8e29d1e8c40fd79/jpg/page_1_thumb_large.jpg)
Kentucky Historical Society - Chronicle - Summer '11 by Kentucky Historical Society - Issuu
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Thinx period underwear was supposed to be 'non-toxic'. Now customers feel betrayed, Menstruation