Bjorn Borg and Fila - What a match — The Sporting Blog
![Bjorn Borg and Fila - What a match — The Sporting Blog](https://images.squarespace-cdn.com/content/v1/58ee0b551e5b6c8ff18b94ad/1613651921366-ZAMZNKGBJBBY1I5H0055/Bjorn+Borg+and+Fila+partnership.jpg?format=1000w)
Bjorn Borg and Fila is one of the most well known partnerships in sport. Borg helped create an iconic brand, whilst Fila defined the look that represented a golden generation in tennis history. We look at how Borg helped Fila become the global brand they are today.
The Sporting Blog - Sports Interviews, Opinions, Stories & Podcast
The Sporting Blog - The Best Sports Blog on the Internet
![](https://media.gq.com/photos/57f402d3f603b4170b4be973/master/w_1600%2Cc_limit/1016-GQ-MABB01-03_SM-bjorn-borg.jpg)
Björn Borg's Timeless Tennis Swagger
![](https://ichef.bbci.co.uk/onesport/cps/624/cpsprodpb/124E8/production/_119248947_leo_borg_rex.jpg)
Ontembare Lotsbestemming Nu bjorn borg tennis kruipen nep Wakker
![](https://sasportstrader.files.wordpress.com/2019/08/ashleigh-barty-fila.jpg?w=709)
FILA women WTA tennis leaders – A News Blog by SA Sports Trader
![](https://www.80scasualclassics.co.uk/blog/wp-content/uploads/2019/03/2G208RE.jpg)
Fila Borg Style & Classic Tennis Stripes - 80's Casual Classics
![](https://images.squarespace-cdn.com/content/v1/58ee0b551e5b6c8ff18b94ad/1707132403761-8AP11S69DGVTILLF2VOG/2024+davis+cup+finals+group+stage+news.jpg?format=2500w)
Tennis — The Sporting Blog - The best Sports blog on the internet
![](https://www.desertsun.com/gcdn/presto/2023/03/11/PPAS/07229dd5-dd4b-4cd4-90bd-fed5e78942eb-Borg_Isner.jpg)
Bjorn Borg and Fila enjoy a 50-year union of tennis and style
![](https://i.pinimg.com/736x/e1/0d/3f/e10d3f7a6da5663942b69fb8314764f6.jpg)
Bjorn Borg and Fila - What a match — The Sporting Blog
![](https://media.gq-magazine.co.uk/photos/62c54cfe36925302aa12a996/1:1/w_1080,h_1080,c_limit/Bjorn-Borg-HEADER.jpg)
Bjorn Borg: “The clothes I wore when I won became my lucky clothes
![](https://media.gettyimages.com/id/1145337113/photo/bjorn-borg-of-sweden-practising-before-a-match-at-the-1981-wimbledon-championships-at-the-all.jpg?s=612x612&w=gi&k=20&c=Xy2GbWkU0FjjOKMUB7e2TNipPytu7XAe6EEE2G3r1pQ=)
196 Fila Archive Stock Photos, High-Res Pictures, and Images
![](https://www.80scasualclassics.co.uk/blog/wp-content/uploads/2018/06/2JPJ3D4.jpg)
Game Set & Match: The Build Up To Wimbledon
![](https://i.pinimg.com/originals/5d/0c/4d/5d0c4df659ee2bf70d9a49990effaaa6.jpg)
Pin by Guillermo Scagnet on Diseño
![](https://i.pinimg.com/originals/a0/04/8c/a0048ce178ee4921746efaefdb4c1328.jpg)
Fila OG 80's Winter Games ??? Made in Italy
![](https://footwearnews.com/wp-content/uploads/2018/06/bjorn-borg-fila.jpg)
Fila Signs Tennis Legend Björn Borg's 15-Year-Old Son Leo
Magazine Print Ad. All Free After The First. Free After First. UNLIMTED for Ads.
![](https://i.ebayimg.com/images/g/stsAAOSwYTFi2t0W/s-l1200.jpg)
1985 Fila Ford Thunderbird Bjorn BORG Vintage 2 PAGE Original Print Ad 8.5 x 11
![](https://images.squarespace-cdn.com/content/v1/58ee0b551e5b6c8ff18b94ad/1669738677402-IHLBL3CODZUXUPD6M5SR/Sumo+in+Japan+the+sporting+blog+%281%29.jpg?format=1000w)
Bjorn Borg and Fila - What a match — The Sporting Blog