The Stanley Cup Is The New Viral Cup On Instagram

Here's How Everyone On Instagram Became Obsessed With A Previously Obscure Cup
Like Carhartt beanies before it, Stanley, founded in 1913, has become the benefactor of an online fervor that began completely organically.

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The Stanley Cup Lead Scare Is Not Something to Worry About, Experts Say - The New York Times

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Tennessean on Instagram: The Stanley cup phenomenon keeps on going as shoppers waited for hours at Target for the latest special edition of the viral tumbler. The latest Stanley and Starbucks collaboration

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Attention: Aldi is releasing a $9 version of the Stanley cup