Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder
![Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder](https://media.fashionnetwork.com/m/f3f1/b969/e187/ead2/ea75/adfa/f9d4/b009/739f/5175/5175.jpeg)
News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544626)
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PARADE สตาร์ทอัพชุดชั้นในที่ก่อตั้งโดย Gen Z ถูกซื้อกิจการโดยบริษัทผู้ถือลิขสิทธิ์ Fruit of the Loom
At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack
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Gen Z underwear start-up Parade snapped up by Fruit of the Loom license- holder