Brands Target Tween Girls In Bid To Keep Them As Longtime Customers
![Brands Target Tween Girls In Bid To Keep Them As Longtime Customers](https://media.npr.org/assets/img/2015/04/09/screen-shot-2015-04-09-at-1.19.03-pm_slide-c8428e7c41f1bc5911ca96c5672bcb9ffc50f9e4.png?s=6)
Brands increasingly see tweens as a distinct consumer group. From menstruation products to underwear, advertisers are targeting young girls in an informal tone to gain loyal customers earlier on.
Allison Koller's Instagram, Twitter & Facebook on IDCrawl
![](https://corporate.target.com/getmedia/349d180b-213a-4abb-a70b-43e08faf3547/ABV_Sleepover_moonbeams.jpg)
Ta-da! We're Unveiling Our First Tween-Focused Lifestyle Brand
The young people sifting through the internet's worst horrors
Allison Koller's Instagram, Twitter & Facebook on IDCrawl
![](https://20995814.fs1.hubspotusercontent-na1.net/hub/20995814/hubfs/Skubana/Blog%20Pages/Imported_Blog_Media/online-shopping-Oct-12-2022-05-46-26-60-PM.jpg?upsize=true&upscale=true&width=1200&height=800&name=online-shopping-Oct-12-2022-05-46-26-60-PM.jpg)
140+ Direct-to-Consumer Brands by Category
![](http://don16obqbay2c.cloudfront.net/wp-content/uploads/19-Free-Gift-Ideas-to-Thank-Your-Customers-for-the-Purchase-1700662242.png)
30 Free Gift Ideas to Thank Your Customers
![](https://tinuiti.com/wp-content/uploads/2024/02/Top-Retail-Media-Networks-featured-image-1080x675-1.webp)
Top 15 Retail Media Networks to Watch in 2024 [Updated]
![](https://giftshopmag.com/i/editorial/ugi.0408.fea2.gif)
Targeting Trendy Tweens - Gift Shop Magazine
![](https://i.ytimg.com/vi/NEcZmT0fiNM/default.jpg)
Brands Target Tween Girls In Bid To Keep Them As Longtime Customers : NPR
![](https://womensvoices.org/wp-content/uploads/2015/01/beth_head_reduced.jpg)
When a Tampon Ad Says Nothing About Toxics
![](https://media1.popsugar-assets.com/files/thumbor/9WUoFkDXed2qGMfszoRlnZk7O9M=/0x0:1456x1000/fit-in/792x544/top/filters:format_auto():upscale()/2023/06/23/688/n/24155406/46218fb26495baf8c1c8e8.51327783_.jpg)
Best Baby Gear and Products 2023
![](https://www.marketplace.org/wp-content/uploads/2024/02/GettyImages-1465711278-e1707997084637.jpg?fit=2882%2C1623)
Target invests in store brand as consumers are pinched by inflation
![](https://i.ytimg.com/vi/e4Cs3Pp7mYg/mqdefault.jpg)
When a Tampon Ad Says Nothing About Toxics