Gymshark's brand strategy: the influencer marketing playbook — Scale Up Collective - Go-to-market for challenger brands
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In 2012, 19-year-old Ben Francis founded Gymshark out of his mom’s garage. Now worth an estimated $1 billion, we’ll uncover how the disruptive fitness brand created a whole new market for millennial fitness and built a cult following through social media and influencer marketing. Influencer mark
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How Gymshark Became a Unicorn Business with Influencer Marketing
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Breakdown of Gymshark's Social Media Strategy
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Gymshark's Social Media Strategy: Leveraging Influencer-Driven Sales
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How Gymshark are nailing influencer marketing
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The Marketing Strategy that Lead to Gymshark's Success
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