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Hygge for the heat: Max Mara's Scandi show signals shift in

Hygge for the heat: Max Mara's Scandi show signals shift in

Younger consumers view fashion week carousel of Paris, Milan, New York and London as increasingly irrelevant

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Max Mara Hosted a Midsummer Celebration in Stockholm for Resort 2024

drellen (@nellefant) / X

The summer of the 'boujee BBQ' Fashion Statement - The Guardian

It's hygge season: How to embrace the Danish lifestyle of being cozy : NPR

Los Angeles magazine - September 2023 by The Lifestyle Magazines of SoCal - Issuu

Max Mara Gives an Object Lesson in Scandi Feminism

Max Mara Resort 24: Midsommar, hygge & folklore - RUSSH

Max Mara's Resort 2024 collection nods to scandianvian feminism

Flared woollen cloth trousers, rust

Max Mara Hosted a Midsummer Celebration in Stockholm for Resort 2024