Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

5/20/22: How Shein Works - An Update

How Trump's trade war built China's first global fashion giant - The Japan Times

The Dark Side of Shein: How the Fast Fashion Giant Is Facing a Massive Lawsuit

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SHEIN's Digital Marketing Strategy

10 Sustainable Fashion Influencers Who Will Change The Way You Consume Fashion Media — PhotoBook Magazine

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Ultra-fast fashion site Shein has captured the wallets of young shoppers. But at what cost?

SCIENCE BEHIND THE NEWS: Don't let the Shein-Influencers fiasco distract you from the real damage fast-fashion brands are doing to the planet. – Scientific Inquirer

TODAY

What's Behind Shein's Fast Fashion Success?

Why should pay attention to Shein

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Shein Flew Influencers to China to Help Its Image. A Backlash Ensued. - The New York Times