New Guess Jeans Brand to Launch at Pitti Uomo
![New Guess Jeans Brand to Launch at Pitti Uomo](https://wwd.com/wp-content/uploads/2023/12/DENIM-INSIDE-POCKETS_WHITE_01.jpg?w=1024)
The unveiling of the Guess Jeans label and of the trademarked Guess Airwash technology, developed by Jeanologia, will take place at Pitti Uomo.
![](https://media.pittimmagine.com/image/upload/c_scale,f_auto,q_auto,w_600/v1704874261/EPITTI/UOMO/2024_105/MEDIAGALLERY/Guess/Guess-63.jpg)
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