The story of The Dress: how a £40 Zara frock stole the summer
![The story of The Dress: how a £40 Zara frock stole the summer](https://i.guim.co.uk/img/media/43a38c091dfbb25f027906871ab725dcdd2d4d3f/0_0_989_646/master/989.jpg?width=445&dpr=1&s=none)
This year’s unexpected viral fashion hit is suitable for all weathers and sizes, as comfortable as a nightie and currently unavoidable. But why are its fans so happy to be seen in the same outfit as someone else?
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2024 Fashion Color Trends To Brighten Up Your Wardrobe
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How 'rebellious' royal Zara ditched fun fashion for a chic style
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17 Vogue Editors Share What They're Wearing On Vacation This
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Collar blouse - Best collar blouses on the high street
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Zara Outfits & Fashion on Four Weddings and a Funeral
Niks & Keeks
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Kate Middleton just wore a £40 Zara summer dress to the polo
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Zara Tindall divides fans with yet another 'too short' dress
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Women's Summer Dresses
![](https://i.dailymail.co.uk/1s/2023/12/28/13/79369537-12904011-image-a-89_1703769965866.jpg)
How 'rebellious' royal Zara ditched fun fashion for a chic style
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George Will - Wikipedia
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How this Zara dress went viral in Britain with zero promotions