Hollister Turns to TikTok for Back-to-School Denim Campaign
![Hollister Turns to TikTok for Back-to-School Denim Campaign](https://sourcingjournal.com/wp-content/uploads/2020/07/hollister-jeans.jpg)
Hollister’s denim back-to-school campaign features Bill Nye and TikTok stars Charli and Dixie D’Amelio experimenting in the jeans lab.
![](https://hips.hearstapps.com/hmg-prod/images/10-1594678460.jpg?crop=0.781xw:0.782xh;0.0765xw,0.114xh&resize=980:*)
Exclusive: Charli & Dixie D'Amelio Announce Hollister Partnership
![](https://sourcingjournal.com/wp-content/uploads/2024/03/gap.jpg?w=390&h=220&crop=1)
Hollister Turns to TikTok for Back-to-School Denim Campaign
![](https://jerrybrownell.com/media/pages/work/hollister-jeans-back/9deb22eb6e-1628821051/jabb-card-8.jpg)
Jerry Brownell Hollister Jeans Are Back, Baby
Hollister Prep School in Hollister
![](https://substackcdn.com/image/fetch/w_640,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F29209cad-bbc9-4392-a853-0dbf494204af_1080x1920.jpeg)
Baggy Jeans and Baby Tees: Back to School Special
when they're just right 🤌 #hollister #lowrisejeans #backtoschool #cap
I Visited Hollister for the First Time in 10 Years — It Was Unrecognizable
![](https://akns-images.eonline.com/eol_images/Entire_Site/20201121/rs_1024x1024-201221110324-1024-sway-house-instagram-tiktok.jpg?fit=around%7C1080:1080&output-quality=90&crop=1080:1080;center,top)
Photos from How TikTok Took Over 2020
![](https://www.usmagazine.com/wp-content/uploads/2020/07/TikTok-Stars-Charli-Dixie-Hollister-Campaign-Promo.jpg?w=1000&quality=47&strip=all)
TikTok Stars Charli and Dixie D'Amelio's Hollister Campaign: Pics
![](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F64d16fad-faaa-496b-957f-603e0e7ef88c_2644x1334.png)
Baggy Jeans and Baby Tees: Back to School Special
![](https://img.hollisterco.com/is/image/anf/KIC_355-3310-0834-276_prod1.jpg?policy=product-extra-large)
Women's Curvy Low-Rise Dark Wash Super Skinny Jeans, Women's Bottoms
no way i can gatekeep these jeans 👖 #hollistertok #hollister #jeans #
![](https://sourcingjournal.com/wp-content/uploads/2024/02/votesticker.jpg?w=390&h=220&crop=1)
Hollister Turns to TikTok for Back-to-School Denim Campaign