Jeremy Allen White's Underwear Campaign Generates $12.7 Million in Media Exposure for Calvin Klein in 48 Hours

Shot by Mert Alas, the campaign was released on Thursday and went viral on social media.

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Calvin Klein's Jeremy Allen White Campaign Nets $12.7M in Media

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Jeremy Allen White's Underwear Campaign Generates $12.7 Million in Media Exposure for Calvin Klein in 48 Hours

Jeremy Allen White's Calvin Klein Ad Generates $12.7 Million in MIV

Jeremy Allen White's Calvin Klein Ad Generates $12.7 Million in MIV