Why Coca-Cola's 'New Coke' Flopped

Coca-Cola’s disastrous introduction of "New Coke" in 1985 delivered a painful lesson: Don't mess with a classic.
Coca-Cola’s disastrous attempt at rebranding Coke in 1985 delivered a painful lesson: Don't mess with a classic.

Failed Products, PDF, Coca Cola

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What's behind the New Coke Failure

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Cooperstown Graduate Program

Coca-Cola's PR disaster, 30 years later - CBS News