At Macy's, Women Can Now Be Scanned for the Right Bra Size
![At Macy's, Women Can Now Be Scanned for the Right Bra Size](https://wwd.com/wp-content/uploads/2022/11/Macy_s-FIT-MATCH-App-Screen-2.png?w=1000&h=563&crop=1)
Macy's is using a new fit technology called Fit:Match in a small segment of stores that scans bra shoppers' bodies in order to suggest bras for them.
![](https://cdn.thewirecutter.com/wp-content/uploads/2019/06/20190624_bra-fit-630.png?auto=webp&quality=75&crop=3:2&width=1024)
Are 8 Out of 10 Women Really Wearing the Wrong Size?
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68% of American Women Wear a Size 14 or Above - Racked
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Illumination Full-Figure Contour Bra and High Cut Brief
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The 5 Best Sports Bras of 2024
![](https://img.huffingtonpost.com/asset/648a15ae2400001a009132d6.jpg?ops=scalefit_630_400_noupscale&format=webp)
How To Find The Right Bra Size
![](https://img.huffingtonpost.com/asset/648a09872100006800d95247.jpg?ops=scalefit_630_400_noupscale&format=webp)
How To Find The Right Bra Size
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18 Most Comfortable Bras of 2024 for Support and Lift
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The 5 Best Sports Bras of 2024
![](https://www.usatoday.com/gcdn/presto/2021/03/30/USAT/9c1db4da-aa32-46ca-a260-2da7fcd80866-macy_bra.jpg)
Macy's: Get bras from less than $20 right now