Why Mother put a giant inflatable boob on the roof of a building

Mother's joint ECD explains why the creative agency wanted its giant breast to be unmissable on Mother's Day.. From Campaign US

Why Mother put a giant inflatable boob on the roof of a building

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Why Mother put a giant inflatable boob on the roof of a building

Why Mother put a giant inflatable boob on the roof of a building

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Why Mother put a giant inflatable boob on the roof of a building

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Why Mother put a giant inflatable boob on the roof of a building