Asda trials first loyalty scheme with George Rewards - DecisionMarketing
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Asda trials first loyalty scheme with George Rewards. Launch continues shift in strategy away from price promotions to a more data-driven marketing approach
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Redefining capabilities as drivers of adaptation, incremental
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Big change for Asda shoppers in a first for the chain's 72 year
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Analysis: What next for Sainsbury's and Asda?, Analysis
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Asda turns to Blue Yonder thinking for tech overhaul
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ASDA Rewards App Launch
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Fill Your Trolley with Customer Loyalty: How Asda's Rewards
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George Rewards loyalty scheme earns points when shopping at Asda
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Asda disputes effectiveness of loyalty schemes - Loyalty Magazine
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Asda - History Business Review Pack
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Fill Your Trolley with Customer Loyalty: How Asda's Rewards
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Asda launches first customer loyalty rewards scheme, News
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PPT - GTZ – ASDA/George Pilot Project Productivity and Social
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ASDA Communication Methods
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