Fleur First' bras designed for girls of nine on sale at Tesco

The design of the Fleur First bra, developed by Mumsnet and Tesco, has been driven by demands from mothers that it ‘should not look remotely sexy’.

Fleur First' bras designed for girls of nine on sale at Tesco

Fleur First' bras designed for girls of nine on sale at Tesco

Fleur First' bras designed for girls of nine on sale at Tesco