Why Gymshark has handed over creative control of the brand to an influencer

After years working with a bodybuilding influencer with 3 million Instagram followers, the DTC fitness brand has handed him creative control.

Gymshark: The Marketing Strategy Behind the Fast-Growing Brand

3 Lessons You Can Learn From Gymshark's Billion-Dollar Journey

16 Influencer Marketing Campaign Examples [+ Key Takeaways]

Gymshark - Recent News & Activity

Leveraging influencer marketing - FasterCapital

16 Influencer Marketing Campaign Examples [+ Key Takeaways]

Gymshark - Recent News & Activity

Instagram grants advertisers greater control over influencer

Gymshark names bodybuilder David Laid as Creative Director of Lifting

Gymshark The Drum

The Power of Influencer Marketing in Building Brand Awareness