Asda trials first loyalty scheme with George Rewards
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Asda trials first loyalty scheme with George Rewards. Launch continues shift in strategy away from price promotions to a more data-driven marketing approach
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Asda picks Eagle Eye - and Tesco skills - for loyalty trial - DecisionMarketing
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Asda turns to Blue Yonder thinking for tech overhaul - DecisionMarketing
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Asda turns to Blue Yonder thinking for tech overhaul - DecisionMarketing
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KFC marketing chief heads to checkout for top Asda job - DecisionMarketing
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Asda trials first loyalty scheme with George Rewards - DecisionMarketing
![](https://www.decisionmarketing.co.uk/wp-content/uploads/2022/06/Dreams-log1-180x101.jpg)
Asda expands loyalty scheme to combat 'tough times' - DecisionMarketing
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loyalty card Archives - DecisionMarketing
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loyalty card Archives - DecisionMarketing
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Asda data insight platform targets shoppers and brands - DecisionMarketing
![](https://www.decisionmarketing.co.uk/wp-content/uploads/2016/08/co-op-rebrand.png)
Co-op starts major push for new-look loyalty scheme - DecisionMarketing
![](https://www.decisionmarketing.co.uk/wp-content/uploads/2016/09/loyalty-cards-2-260x146.jpg)
loyalty card Archives - DecisionMarketing
![](https://www.decisionmarketing.co.uk/wp-content/uploads/2021/10/asda-1-again.jpg)
Asda data insight platform targets shoppers and brands - DecisionMarketing