Indie brand Allies of Skin targets Gen-Z 'skintellectuals' with sub-brand
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As Gen-Z consumers have shown an awareness of skin care at a much younger age than their millennial predecessors, cult brand Allies of Skin has rolled out a new line targeted at this younger demographic.
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Gen Z Skincare Brands Help Young Consumers 'Get Real' About Mental Health
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The secret life of Gen Z
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Allies of Skin Raises $20M From Meaningful Partners
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Insights & Innovation: For Gen Z, Identity is What They Make It - Vox Media
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