Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)
![Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)](https://console.kr-asia.com/wp-content/uploads/2021/01/SheIn-SKUs-.png)
This three-part series from LatePost examines one of the most low-key fast fashion e-commerce brands in the world.
![](https://console.kr-asia.com/wp-content/uploads/2023/08/forever21-header.jpeg)
Shein steps into offline retail by acquiring one-third of Forever 21
![](https://ecommops.com/wp-content/uploads/2023/05/iStock-628097320-1024x683.jpg)
How Shein Became a $100B Brand By Leveraging Direct from China Fulfillment
![](https://console.kr-asia.com/wp-content/uploads/2021/01/Shein1-300x300.png)
Decoding Shein: The rise of China's newest retail decacorn (Part 1 of 3)
![](https://console.kr-asia.com/wp-content/uploads/2021/01/Shein-3-2.png)
Decoding Shein: All the world over (Part 3 of 3)
![](https://digovationcom.files.wordpress.com/2021/06/shutterstock_1777394762-min.jpg?w=1568)
The Rise of Fast Fashion Retailer Shein – Digovation
![](https://imagepphcloud.thepaper.cn/pph/image/134/747/975.jpg)
澎湃新闻
![](https://japan-forward.com/wp-content/uploads/2023/01/202210-SHEIN-China-Osaka-001.jpg)
Shein: The Monster Behind the Cute and Cheap
![](https://media.springernature.com/lw685/springer-static/image/chp%3A10.1007%2F978-981-99-1741-9_29/MediaObjects/541382_1_En_29_Fig1_HTML.png)
SHEIN: How Does the Most Mysterious 10 Billion-Dollar Company in China Achieve Overseas Growth?
![](https://i0.wp.com/thelowdown.momentum.asia/wp-content/uploads/2022/09/guangzhou-hq.png?resize=696%2C398&ssl=1)
Is SHEIN's success replicable? Off the Record: with Momentum Works