Why Mattel Is Releasing the First Gender-Neutral Doll
![Why Mattel Is Releasing the First Gender-Neutral Doll](https://api.time.com/wp-content/uploads/2019/09/mattel-gender-neutral-doll-01-new.jpg)
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Mattel's gender-neutral doll hits toy store shelves in Canada
![](http://designwanted.com/wp-content/uploads/2022/02/genderless-toys.jpeg)
Gender neutral toys: 6 progressive brands - DesignWanted
Mattel, maker of Barbie, introduces gender-neutral doll
![](https://www.thesun.co.uk/wp-content/uploads/2020/01/pmCOMPdollmuzz.jpg?w=620)
World's first transgender children's doll with penis underneath women's clothes spotted on sale in toy store – The Sun
![](https://nhm.org/sites/default/files/styles/wysiwyg_full/public/2021-05/gay_bob_no_cover.png)
What About Gay Bob? Natural History Museum
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Why Mattel Is Releasing the First Gender-Neutral Doll
![](https://images.mattel.net/image/upload/w_360,c_scale/shop-contentstack/blt50a1d9bee1643edc/62040ffcb6c9bd47dae9254d/Barbie_Campaign_Diversity-Evolution_2-4_1980_M_crop.jpg)
History of Barbie Diverstiy and Inclusion
![](https://media.womanmagazine.co.nz/wp-content/uploads/2023/05/Screen-Shot-2023-05-10-at-12.52.34-PM-1024x1012.jpg?strip=all&lossy=1&quality=88&webp=85&sharp=1&ssl=1)
The Evolution of Barbie - WOMAN
![](https://i.dailymail.co.uk/1s/2023/04/25/11/70203815-12010727-image-a-1_1682416984484.jpg)
Barbie with Down's syndrome: Mattel makes history with new doll
![](https://wfanet.org/l/library/download/urn:uuid:03ee5b6c-b462-424f-8f96-fe16ff4548da/gender1.jpg?scaleType=4&width=700&height=394)
Insight & Strategy Mattel: Creatable World - World Federation of Advertisers